STORYTELLER | COPYWRITER | CREATOR
WORDPLAY
wərd-ˌplā
[Noun]
Playful use of words; verbal wit
Hi hello so nice of you to stop by!
Karin Azulay | Creative writer, storyteller and content strategist.
Everything is interesting. Or, to be more precise, I find everything interesting.
I didn't always fully appreciate this horizontal curiosity of mine, but now I see it as my golden ticket—the key to a world of pure imagination.
I've worked with dozens of businesses, curating a voice that stands out across social media, websites, and other digital spaces. With active listening, empathy, and an ability to see the full picture—from letter to font—I turn chronologies into stories.
If your brand is looking for that perfect tone, I’m here to help you create it.
WordPlay by Karin A.
★★★★★
Alona, CEO at F&D Marketing
Few people can convey a complicated message in one simple, coherent sentence. Karin is one of these people. Every post, newsletter or landing page that she wrote were just a delight and made us want to read more and more. I highly recommend working with her!
Osnat, Website Manager at SPNI
Besides being hardworking and thorough, Karin is also very talented. Her work is thoughtful, original, done with a great aesthetic sense and an ability to nail the message. She’s a pleasure to work with.
Ronit, Creative Director and owner at Ronit Furst Eyewear
As a family-owned business, we feel like Karin has become one of us, and trust her completely. She thinks big, initiates and carries out, adaptable and original. Her intelligence and vast knowledge are portrayed in her writing, language and ideas. Anyone who'll hire her will be lucky.
I've had the privilege to work with...
.png)
